UI/UX Design
Great UI is invisible — users just find what they need and do what you need them to do. We design interfaces grounded in how your users actually think and behave, not how you imagine they do.
What's included
User interviews, journey mapping, heatmap analysis, and session recording review — understanding what your users actually do before designing what you think they should do.
Sitemap, navigation structure, and content hierarchy designed so users find what they need in the fewest possible steps — no dead ends, no guesswork.
Low-fidelity layouts that establish page structure, content priority, and user flow before a single pixel of colour is committed. Faster to test, cheaper to change.
High-fidelity screen designs in Figma — every state, every interaction, every responsive breakpoint. Built for handoff to development, not just for client presentation.
Clickable Figma prototypes for user testing and stakeholder sign-off — interactive enough to test real flows without writing a line of code.
Component libraries in Figma that keep your product consistent as it scales — buttons, forms, cards, and patterns documented and reusable by your development team.
How it works
Review of existing designs, analytics, user feedback, and competitive landscape. What's working, what isn't, and what your users are actually trying to do.
Structure first — page layouts, navigation, content hierarchy, and user flows in low-fidelity. Validated before any visual design begins.
High-fidelity screens with your brand applied — every component, every state, every responsive layout. One round of revisions included.
Figma files organised for developer handoff — annotated, component-labelled, and accompanied by a brief walkthrough of design decisions and interaction notes.
We design interfaces for scaling businesses — not portfolios. Every decision is grounded in user behaviour and business outcome.