Generative Engine Optimisation
When a prospect asks ChatGPT to recommend a provider in your category, there's already an answer. GEO is the discipline of making sure that answer is accurate, complete, and favourable to your business.
What GEO covers
GEO works at the intersection of content structure, entity consistency, and citation signals — the three things that determine how AI describes you.
Your brand name, description, services, and location must be stated identically across your website, LinkedIn, Google Business, directories, and press. Inconsistency confuses AI models and erodes trust signals.
AI models cite sources. We identify which publications, directories, and databases carry weight in your category and build a citation programme that earns your brand genuine reference.
AI needs to know what you do, for whom, and why. We write structured definition blocks that make your positioning unambiguous — what your company is, not just what it sells.
Structured data tells AI how to interpret your pages. We implement Organisation, LocalBusiness, Service, and FAQ schema so your content is machine-readable at every level.
Our proprietary 0–100 GEO dimension score tracks how consistently and accurately AI systems describe your brand month-on-month. You measure what you manage.
We test how AI describes your top three competitors and identify the gaps — where they appear and you don't, and the specific actions that close the distance.
How it works
We test how ChatGPT, Gemini, Claude, and Perplexity currently describe your brand in response to 20+ buying queries in your category. Baseline AVI™ score established.
We map every inconsistency in how your brand is described across the web — name variations, service descriptions, location data, and authority signals.
Definition blocks, FAQ content, structured data markup, and entity-consistent copy deployed across your key pages and profiles.
Targeted citation building across the directories, publications, and databases that carry weight with AI models in your sector and geography.
We re-run all AI queries monthly and report on score movement. You see exactly whether your AI presence is improving and where to focus next.
We'll run a GEO audit and show you your starting AVI™ score — what AI models say, how accurately, and what it's costing you.