Answer Engine Optimisation
Search has shifted from ten blue links to a single direct answer. AEO is the practice of structuring your content so that when AI and search engines answer a question your buyers are asking, they pull from you.
What AEO covers
AEO goes beyond standard SEO by targeting the specific content formats that search engines and AI models pull into direct answers — FAQ blocks, definition paragraphs, process lists, and comparison tables.
We map every question your buyers ask across the full purchase journey — from awareness to comparison to decision — and build an answer plan that covers all of them.
Structured FAQ blocks written in direct question-and-answer format and implemented with FAQPage schema markup. The format search engines and AI models extract from first.
Rewriting content to match the paragraph, list, and table formats that Google surfaces as featured snippets — position zero, above all organic results.
Voice queries are longer, more conversational, and expect immediate direct answers. We restructure content to match how people ask AI assistants — not how they type.
Identifying and answering the related questions Google surfaces alongside your target queries — expanding your answer footprint beyond the primary keyword.
Our AEO dimension of the AVI™ score tracks your question coverage, FAQ implementation quality, and answer-position capture — with monthly progress reporting.
The AEO process
We build a full map of the questions your buyers ask at every stage of their journey — across search, voice, and AI platforms. AEO baseline score established.
Clear, direct, schema-marked FAQ blocks written for your priority questions and embedded on the most relevant pages of your site.
Existing content reformatted into the paragraph, list, and table structures that Google selects for position zero — matched to your target query intent.
We track which questions you're winning and which you're losing, then expand coverage into adjacent question clusters as your answer footprint grows.
We'll map your top 20 buyer questions and show you how many you currently own.