Branding
Scaling businesses outgrow their brand. The logo made sense at launch, but now it's holding you back. We build brand identities that position you at the level you're operating at — and give you a system that works across every touchpoint.
What's included
Positioning, differentiation, audience definition, and tone of voice — the strategic foundation that everything visual is built on. Without this, a logo is just decoration.
Primary logo, secondary marks, icon variants, and colour palette — designed for clarity, distinctiveness, and versatility across digital and print contexts.
A deliberate type hierarchy — display, body, and caption faces — that carries your brand's personality and works at every scale from billboard to mobile screen.
A comprehensive reference document covering logo usage, colour specifications, typography, spacing, photography direction, and tone of voice with clear dos and don'ts.
Business cards, email signatures, proposal templates, and document design — your brand applied consistently across every professional touchpoint.
Every logo variation in every format — SVG, PNG, PDF — plus colour codes, font files, and everything your team or suppliers need to apply the brand correctly.
How it works
Workshop or questionnaire covering your positioning, audience, competitors, ambitions, and what your brand needs to communicate to the people you're trying to reach.
Positioning statement, tone of voice, and two or three visual directions — presented with rationale so you understand why each choice was made.
Refinement of the chosen direction into a full identity system — logo, colour, type, and supporting elements — with two rounds of revision included.
Final files delivered with a comprehensive brand guidelines document. Your team, your printer, and your developer all have exactly what they need.
We work with scaling businesses, not startups or enterprise. If you've outgrown your current brand, let's talk.