Analytics Setup
Most businesses run on incomplete data. GA4 misconfigured, conversions not tracked, no single view of what's working. We set up analytics correctly so every decision you make is based on reality.
What's included
Full Google Analytics 4 setup — property creation, data stream configuration, event tracking, conversion goals, and audience definitions. Done once, done right.
GTM container setup and management so every tracking tag — GA4, ads pixels, LinkedIn Insight Tag, heatmaps — is deployed cleanly without touching your codebase.
Form submissions, phone calls, purchases, quote requests — every conversion event tracked accurately and attributed to the right channel and campaign.
Custom dashboards that give you a single view of traffic, leads, revenue, and channel performance — updated automatically, shareable with stakeholders.
GSC connected to GA4 so you see keyword performance, click-through rates, and impression data alongside on-site behaviour in one place.
We produce monthly reports that tell you what happened, why it happened, and what to do next — not just a wall of charts with no interpretation.
How it works
We audit your current GA4, GTM, and tracking configuration — identifying what's missing, what's broken, and what's double-counting.
Clean reinstallation or reconfiguration of GA4 and GTM, with all conversion events mapped and verified against your actual business goals.
Looker Studio dashboard created with your KPIs — traffic, conversions, channel performance, and revenue — all pulling from clean, verified data.
Full documentation of your setup plus a walkthrough so you can read your own data confidently — not be dependent on an agency to interpret it.
We'll audit your current analytics setup and show you exactly what's missing. Most implementations have at least three critical gaps.